As a key member of Team Marketing, you will participate in the development of the traffic, the notoriety for Back Market and the attraction, conversion and retention of Backers (Back Market customers) in France and in all countries where we are present (USA, United Kingdom, Germany, Austria, Spain, Italy, Belgium, Netherlands today - Other countries coming soon). In our Parisian office located in the 19th arrondissement between Rosa Parks and La Villette, you will work in close collaboration with our sales and technical teams, a group of passionate professionals committed to the promotion of the refurbished products market.
As part of a job opening, Steven, our CRM / PRM Manager, is looking to strengthen his team for supporting the CRM Manager in building detailed customer forecasts, segmentation strategy, achieving customer KPIs and planning and executing CRM campaigns.
Your Mission If You Accept It:
- You will monitor customer experience across channels to increase brand loyalty (email, SMS, mobile notifications) ;
- You will build and iterate on customer life-cycle communications
- You will enhance segmentation and manage database health to ensure deliverability and IP reputation are at targeted levels and make sure any actions for improvement are completed ;
- You will review and learn from database growth activity to analyse results in order to constantly learn, test and improve ;
- You will continuously benchmark market competitors to define customer behaviour and industry best practice ;
- You will update and distribute weekly status reports and daily sheets, input project data ;