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MARKETING

CRM Manager

  • Contract Type: Full-Time
  • Location: Ile De France, France (75019)

About

Founded in November 2014, Back Market is the number one European (and soon global) marketplace specializing in the sale of fully refurbished tech devices.

Their concept is simple but radical. By helping their customers discover and purchase the highest quality refurbished electronics they are creating an alternative to the mainstream behavior of always purchasing new products. Prolonging the lives of these devices has a significant global impact. E-Waste accounts for 70% of all our toxic waste! By prolonging the lives of kitchen appliances, computers, mobile devices and more, they have already saved 3,766 tonnes of e.waste since 2014 💪

Job Description

As a key member of Team Marketing, you will participate in the development of the traffic, the notoriety for Back Market and the attraction, conversion and retention of Backers (Back Market customers) in France and in all countries where we are present (USA, United Kingdom, Germany, Austria, Spain, Italy, Belgium, Netherlands today - Other countries coming soon). In our Parisian office located in the 19th arrondissement between Rosa Parks and La Villette, you will work in close collaboration with our sales and technical teams, a group of passionate professionals committed to the promotion of the refurbished products market.

As part of a job opening, Steven, our CRM / PRM Manager, is looking to strengthen his team for supporting the CRM Manager in building detailed customer forecasts, segmentation strategy, achieving customer KPIs and planning and executing CRM campaigns.

Your Mission If You Accept It:

  • You will monitor customer experience across channels to increase brand loyalty (email, SMS, mobile notifications) ;
  • You will build and iterate on customer life-cycle communications
  • You will enhance segmentation and manage database health to ensure deliverability and IP reputation are at targeted levels and make sure any actions for improvement are completed ;
  • You will review and learn from database growth activity to analyse results in order to constantly learn, test and improve ;
  • You will continuously benchmark market competitors to define customer behaviour and industry best practice ;
  • You will update and distribute weekly status reports and daily sheets, input project data ;

Preferred Experience

You're At The Right Place If:

  • English is a no brainer for you and you have at least 4 years experience in a CRM related role, preferably in BtoC;
  • You control customer retention tactics;
  • You understand life-cycle principles, and use your strong project management skills to develop campaigns that help solve customer problems ;
  • You have an entrepreneurial spirit, an open mind and a desire to surpass yourself;
  • You like data and you have excellent analytical skills, you know attribution models;
  • You are creative and have excellent written and verbal communication skills ;
  • You already used a CRM campaign management tool / ESPs ;
  • You are able to work independently, possess drive and initiative ;
  • You are curious about new trends and practices around customer loyalty;
  • Team spirit is essential for you.

Recruitment Process

  • Phone Interview with Billy, Talent Acquisition Specialist.
  • Technical test and interview with Steven, Head of CRM
  • Interview with Emma and Rebecca, CRM Coordinators
  • Interview with Guillaume, Chief Marketing Officer
  • Interview with Thibaud, CEO and co-founder

Additional Information

  • Contract Type: Full-Time
  • Location: Ile De France, France (75019)
  • Education Level: Master's Degree
  • Experience: > 4 years