As a key member of the Marketing Team, you will participate in the development of the traffic, the notoriety of Back Market and the attraction, conversion and retention of Backers (Back Market customers) in France and all countries where we are present (USA, United Kingdom, Germany, Austria, Spain, Italy, Belgium, Netherlands and Finland - Other countries coming soon).
In our Berlin office, you will work in close collaboration with our sales and technical teams, a group of passionate professionals committed to the promotion of the refurbished products market. Reporting to Steven, our CRM / PRM Manager, you will help to craft and execute the CRM strategy in Germany and Austria.
Your Mission If You Accept It: You will manage and optimize our CRM campaigns in GermanyYou will monitor customer experience across channels to engage with our user base (email, web push notifications, mobile notifications) You will build and iterate on customer lifecycle communications You will enhance segmentation and manage database health to ensure deliverability and IP reputation are at targeted levels and make sure any actions for improvement are completedYou will review and learn from database growth activity to analyse results in order to constantly learn, test and improveYou will continuously benchmark market competitors to define customer behaviour and industry best practiceYou will update and distribute weekly status reports and daily sheets, input project data
You Are At Th Right ¨Place If: You are fluent in German (C2) and English is a no brainer for youYou have 3 to 5 years experience as a CRM Coordinator, preferably in BtoCYou control customer retention tacticsYou understand lifecycle principles, and use your strong project management skills to develop campaigns that help solve customer problems You are creative and have excellent written and verbal communication skills You already used a CRM campaign management tool / ESPs You are able to work independently, possess drive and initiative You are curious about new trends and practices around customer loyaltyTeam spirit is essential for you
Recruitment Process: Phone Interview with Billy, Talent Acquisition Specialist.Technical test and interview with Steven, Head of CRMInterview with Emma and Rebecca, CRM CoordinatorsInterview with Guillaume, Chief Marketing OfficerInterview with Thibaud, CEO and co-founder
Backmarket is an Equal Opportunity Employer for any minority, disability, gender identity or sexual orientation.