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Digital Marketing Manager

  • Contract Type: Full-Time
  • Location: New York, United States ()

About

Freeing the planet from electronic waste, leading the shift towards a circular economy, and building a billion-dollar tech company are three solid reasons to wake up in the morning.

Founded five years ago in Paris, Back Market is the world's first online marketplace dedicated exclusively to second-hand devices. Similar to how Airbnb aggregates homeowners and travelers on one trusted platform to draw economic value from a previously underutilized asset — vacant living spaces — Back Market connects certified professionals specializing in the refurbishing and resale of used electronics with consumers looking for a more affordable, reliable, and environmentally-friendly alternative to buying new

Job Description

We are in search of a Digital Marketing Manager to join our team in Brooklyn, NY. What does the role entail? At a high level, you’ll be responsible for developing, executing, and measuring Back Market’s online user acquisition strategies in the US. You will work closely with a group of passionate professionals committed to convincing consumers that refurbished is better than new. Screw New!

Preferred Experience

YOUR MISSION (if you accept it):

  • Manage and optimize paid acquisition campaigns according to the media plan which will include: SEA, Facebook, Instagram and display.
  • Manage day-to-day performance and ensure alignment with targets and an obsessive focus on ROI
  • Be in charge of regular analysis and reporting Help lead projects in order to develop marketing channels (creative, tracking, landing pages, product flows, A/B testing, etc)
  • Monitor market trends and competition
  • Work with the brand team on creative briefings, best practice communications & branding strategy
  • Work with the SEO team to ensure that organic traffic is being maximised
  • Work with the Business development team to give sourcing recommendations and ensure offer quality
  • Work with the Customer care team to optimise clients' experience

YOU'RE AT THE RIGHT PLACE IF:

  • You are a native English speaker.
  • You have at least 3 years of experience in Digital Marketing with a focus on customer acquisition, preferably in eCommerce
  • You know all of the tricks and secrets for Google Ads

WHAT YOU'LL LOVE:

  • We are a mission-driven company. We are here to help solve the environmental crisis, one refurbished product at a time Back Makers (your future colleagues) are passionate, fun (sometimes!) and benevolent (always)
  • Team lunches, happy hours, company outings (you'll get to travel to Paris!)
  • Amazing work space in Brooklyn 5 weeks of vacation (we really do take all of our vacation)
  • Generous benefits (Medical, Dental, Vision, Equity and 401k)

Recruitment Process

  • Meet with Matthieu, our US Online Acquisition Manager,
  • Meet with Serge, our US Managing Director and Morgane, our Head of Media,
  • Meet with Guillaume, our CMO,
  • Meet with Thibaud, the CEO and co-founder

Additional Information

  • Contract Type: Full-Time
  • Location: New York, United States ()
  • Education Level: Master's Degree
  • Experience: > 3 years