Director of Engagement

  • Contract Type: Full-Time
  • Location: Ile De France, France (75019)


BackMarket is the number one European (and soon global) marketplace specializing in the sale of fully refurbished tech devices.

Job Description

Back Market is the #1 marketplace for refurbished electronic devices in Europe and in the US, leading the way in a shift towards a circular economy, freeing the planet from electronic waste. We are proud to sabotage ‘new’ by connecting highly certified professionals to consumers who are looking for a more affordable, reliable and an ecological alternative to purchasing brand new products.  

Back Market is undergoing meteoric growth and has raised over 434M€ already! We have the objective of reaching 650 Back Makers (or Saboteurs) by the end of 2021! 

We are thrilled to have an inclusive, fulfilling and caring work environment in all our offices (Paris, Bordeaux, New-York, Prague and Berlin). This is an opportunity for you to join a talented, humble and passionate team at the heart of innovation. 

Be a part of the movement. Join the refurb revolution.

Reporting to Guillaume our CMO, this role will be responsible for ensuring that the current engagement strategy is in line with Back Markets' business goals and roadmap.


  • Overall
  • Develop and execute the engagement strategy for Back Market, ensuring it aligns with our business goals, voice, and individual brand guidelines to maximize prospect/customer engagement 
  • Identify cross-promotional opportunities within Back Market and work collaboratively with internal and external stakeholders to implement, identify and activate promotional partnerships with external partners, talent and events.
  • Maximize customer retention and loyalty
  • Turn BM APP into best in class medium
  • Work closely with the Tracking & Analytics team to understand and optimize performance
  • CRM
  • You will manage a team of 5 people in charge of our global CRM strategy. 
  • You will ensure our CRM campaigns are optimized in all the countries we are in and ensure we are the right strategy to monitor customer experience across channels to engage with our user base (email, web push notifications, mobile notifications) 
  • You will build and iterate on customer lifecycle communications 
  • You will enhance segmentation and manage database health to ensure deliverability and IP reputation are at targeted levels and make sure any actions for improvement are completed
  • You will review and learn from database growth activity to analyse results in order to constantly learn, test and improve
  • You will continuously benchmark market competitors to define customer behaviour and industry best practice
  • You will update and distribute weekly status reports and daily sheets, input project data  
  • E-Merchandising 
  • You will manage a team of 6 people in charge of our merchandising: in charge of administering the website, ensuring the product offer is commercially strong
  • Increase sale's share of the product recommendation algorithm on the total revenue & increase the sales share of our diversification categories (excluding smartphones) in collaboration with the Account Management Team 
  • Optimize the Landing Pages conversion rate through product positioning and filter management
  • Follow up on weekly selling and web analysis and take appropriate actions to optimize the customer
  • Commercial Animation: Making sure we have the best planning, best promotional and brand campaigns and making sure the brand promotional calendar and on-site content update are the most efficient. 
  • Follow-up of price competitiveness and development of scalable mechanics that will feature the best-priced offers on the site 
  • Catalogue:
  • One of Back Market key differentiators is the UX we provide to the customers. It comes with light and nice design, clear explanation of what a refurbished product is and a well structured catalog.
  • Make sure that products’ time to market is real time and that product attributes are state of the art
  • Optimize the catalogue structure to sustain the offer’s growth

  • You have 7-10 years of specific and/or combined experience in strategy/marketing, email/newsletter strategy and execution, and overall audience engagement.
  • Experience building audience engagement, ideally on a global or European scope and/or driving direct-to-consumer subscription-based brands.
  • Deep knowledge of social platforms and email marketing best practices and an endless passion for innovation and experimentation in the social space.
  • Expert knowledge on mobile applications strategy. 
  • Adept at interpreting data and shaping it into actionable strategies and recommendations
  • Strong project management skills
  • Experience and ability to manage direct report(s) and partner with non-direct reports to execute successfully.
  • Customer-first mindset, with the ability to identify and understand audiences, how to reach them for maximum engagement.

  • 45 minutes call with Elisa, our Talent Acquisition Manager
  • 1 hour meeting with Guillaume our CMO
  • Meeting with Steven, our Lead CRM Manager, and Victor, our Head of e-Merchandising & Catalog
  • Meeting with Thomas, our VP Marketing
  • Meeting with Vianney our CCO
  • Meeting with Thibaud our CEO

    - A meaningful job: through hard work, you will help avoid thousands of tons of electronic waste and fight against planned obsolescence. It counts!

    - An attractive salary, equity, multiple benefits (meal tickets, health insurance, etc...), parental benefits, relocation package, internal events, etc… 

    - Be in an environment where you can make a difference: you will have the freedom to innovate and adopt new ideas!

    - Grow your career with a flexible career path, Back Market can help you evolve!

    - A booming scale-up: our environment is rapidly growing in Europe, the USA and in Asia!

    - We embrace work life balance which includes flexible working hours and the opportunity to work from home. 

    - A lot of fun: you will have the opportunity to work in a fast-paced, open-minded and friendly environment.  

    Back Market is an Equal Opportunity Employer for any minority, disability, gender identity or sexual orientation.

    Additional Information

    • Contract Type: Full-Time
    • Location: Ile De France, France (75019)