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Marketing

E-Store Specialist US

  • Type de contrat : CDI
  • Lieu : New York, États-Unis ()

À propos

Back Market est le (super) marché des produits reconditionnés.

Fondée en Novembre 2014, Back Market est la première place de marché européenne (et bientôt mondiale) dédiée à la vente de produits électriques & électroniques entièrement remis à neuf.

Le concept de Back Market est simple, mais radical : mettre directement en relation les consommateurs avec des professionnels du reconditionnement (usines, marques et distributeurs), via une seule et même plateforme. Avec une ambition folle : créer une alternative mainstream à l’achat de produits neuf 🚀

Descriptif du poste

What you will do
As part of the Marketing Team based in New York City and reporting to the Head of Merchandising, the e-Store Specialist is a polyvalent and hands-on position at Back Market. You’ll be a key contributor in supporting our fastest growing market with a direct impact on the site’s conversion rate using diverse levarages: Merchandising, Commercial Animation, and Offer Management.

**Merchandising: Administrating the website, ensuring the product offer is commercially strong

  • Increase sales share of the product recommendation algorithm on the total revenue

  • Catalogue animation through on-site product recommendation

  • Increase the sales share of our diversification categories (excluding smartphones) in collaboration with the Account Management Team

  • Identify and push best product offers for marketing operations

  • Optimize the Landing Pages conversion rate through product positioning and filter management

  • Maintain and optimize the on-site search experience to increase the conversion rate

  • Follow up on weekly selling and web analysis and take appropriate actions to optimize the customer

** Commercial Animation :

  • Assist planning and execute promotional and brand campaigns

  • Develop an on-site product focused animation plan and write content briefs to support the actions

  • Manage and execute the brand promotional calendar and on-site content update

  • Run promotional campaign ad-hoc analysis

  • Be accountable for the offer on site

  • Follow-up of price competitiveness and development of scalable mechanics that will feature the best priced offers on the site

  • Collaborate with the Catalogue Team to enrich product attributes and optimize the catalogue structure to sustain the offer’s growth

  • Maintain and update the on-site navigation menu

Profil recherché

  • You have excellent organization, planning with a balance of analytical and creative skills
  • Google Analytics (or similar), SQL, Early Birds (or other algorithm based product recommendation systems) and Microsoft Office Suite are a no brainer to you.
  • You have experience with Content Square (or another user journey analysis tool)
  • You want to be part of a strategic project that has a direct impact on the business performance
  • You are self-motivated initiator, thought-leader, and motivating collaborator that thrives in fast-paced, entrepreneurial, results-driven environment
  • You have an excellent business sense, negotiations skills and ability to create team dynamics with people you don’t have any hierarchical link with
  • You live and breath for the 4P’s!

Process de recrutement

30-minute interview with Victor (Head of Merchandising)
30-minute interview with Louise (E-Store Specialist EU) and Matthieu (Traffic Manager US)
30-minute interview with Guillaume (CMO) & Serge (US Manager)

Informations complémentaires

  • Type de contrat : CDI
  • Lieu : New York, États-Unis ()
  • Niveau d'études : Bac +5 / Master
  • Expérience : > 3 ans