General Manager Japan

  • Contract Type: Full-Time
  • Location: Tokyo, Japan ()


BackMarket is the number one European (and soon global) marketplace specializing in the sale of fully refurbished tech devices.

Job Description

Already live in 9 European countries and in the US, with meteoritic growth since its founding in 2014 (run rate of several hundreds of millions of GMV), Back Market is expanding to Asia to build the leading global marketplace for refurbished electronics and appliances.

Third biggest economy in the world, with a strong e-commerce second-hand market, Japan is the first strategic country Back Market will expand in Asia.

Reporting to the Director of Asia, part of the Operations team which is in charge of sourcing the offer available on our platforms, you will be responsible for the Japanese market launch and revenues.

Embodying the Japanese market at Back Market, you will handle communication and PR in Japan. Working closely with each Back Market business teams (marketing, product, business development and quality), you will design a market fit Japanese product, develop the Japanese market strategy and targets (traffic, CVR, product selection and inventory, pricing, quality ), monitor their completion working hand-in-hand with the business (Supply, Marketing) and Product teams and designing solutions to increase the Japanese GMV.


  • Work hand-to-hand with the HR team to design the best recruitment and HR strategy in the Tokyo offices to ensure the highest Japanese performances.
  • Adapt and design the Back Market Japanese product to the Japanese standards, working hand with the Head of Design;
  • Support the Supply team during negotiation with Japanese key players, to build a strong local Supply;
  • Define ambitious targets for Japan in partnership with the business teams (e.g. selection, inventory, pricing, payment methods, traffic, GMV);
  • Lead the Japan Weekly Performance Review and conduct the operational monitoring of business results; 
  • Communicate at the company level on the Japanese market performance;Identify key improvements & blocking points for target completion, design solution hand-in-hand with other Business and Product teams and monitor their implementation and adoption;
  • Benchmark competition to find growth opportunities, and be a key member of the roadmap design and prioritization with the Project teams;
  • Be the Back Market spokesperson in Japan: press, events, ...

  • You have a minimum 10-years’ experience, including at least 7 years in the e-commerce industry with strong achievements at leading expansion projects;
  • You have held an executive position in a Japanese retail company, ideally on a marketplace business model;
  • You have a past experience in a best-in-class US or European tech company;
  • You have a strong Japanese network to leverage to speed Back Market growth in Japan;
  • You have a strong understanding of the refurbished electronics business environment, and what’s needed to lead Back Market to success in Japan;
  • You have excellent business sense & negotiations skills - you can support the Sales team in negotiating with Japanese key players;
  • Communication skills, and ability to create team dynamics with people you don’t have any hierarchical link with.

  • Elisa, our Talent Acquisition Manager
  • Alexis, Asian Development Director
  • Philippine, Head of Logistics & Buyback, and Nicolas, Director of Quality&Services
  • Raoul, COO, and Serge, GM US
  • Guillaume, CMO, and Quentin, CTO and co-founder
  • Thibaud, CEO and co-founder, and Vianney, CCO and co-founder
  • Backmarket is an Equal Opportunity Employer for any minority, disability, gender identity or sexual orientation.

    Additional Information

    • Contract Type: Full-Time
    • Location: Tokyo, Japan ()
    • Experience: > 10 years