General Manager - United Kingdom

  • Contract Type: Full-Time
  • Location: London, United Kingdom (SW1A 2)


Founded in November 2014, Back Market is the number one European (and soon global) marketplace specializing in the sale of fully refurbished tech devices.

Their concept is simple but radical. By helping their customers discover and purchase the highest quality refurbished electronics they are creating an alternative to the mainstream behavior of always purchasing new products. Prolonging the lives of these devices has a significant global impact. E-Waste accounts for 70% of all our toxic waste! By prolonging the lives of kitchen appliances, computers, mobile devices and more, they have already saved 3,766 tonnes of e.waste since 2014 💪

Job Description

Back Market is the #1 marketplace for refurbished electronics in the EU and US. It has undergone meteoric growth in just 6 years and reached the unicorn status when closing a €110M round led by Goldman Sachs in June 2020. Already live in 9 European countries, BM is expanding into more countries in Europe as well as launching new product categories in addition to our core categories of smartphones and laptops, to build the leading global marketplace for refurbished electronics and appliances worldwide.

Launched in 2020, the UK is a Strategic Country with skyrocketing growth, and is poised to become one of Back Market’s largest countries.

Reporting to the Head of Country and Category Performance, you will be responsible for the UK GMV growth and will coordinate all UK related workstreams to achieve our aggressive targets.

Embodying the UK market at Back Market, you will be in charge of developing the strategy and establishing BM as the #1 channel for refurbished in the UK. You will establish targets (traffic, CVR, engagement, inventory, pricing, quality, care...) and monitor their completion by working hand-in-hand with the Business and Product teams. You will also be in charge of establishing the brand by driving  the communication strategy and the PR in the UK.


  • Open the Back Market legal entity in the UK, alongside the Back Market offices in London; 
  • Hire top talent to support the UK, out of the new UK offices;
  • Define ambitious targets for UK in partnership with the business teams (e.g. # listings, inventory level, pricing sharpness, payment methods, qualified traffic, GMV);
  • Lead the UK Business Performance Reviews and conduct the operational monitoring of business results; 
  • Communicate at the company level on the UK market performance;
  • Identify key improvements & blocking points for target completion, design solution hand-in-hand with other Business and Product teams and monitor their implementation and adoption;
  • Benchmark competition to find growth opportunities, and be a key member of the roadmap design and prioritization with the Project teams;
  • Be the Back Market spokesperson in the UK: press, events, ...
  • Support the Supply team during negotiation with UK key players, to recruit new sellers and grow existing ones.

  • Required : 
  • You have a minimum of 10-years experience, including at least 7 years in the e-commerce industry with a strong track record at leading ecommerce projects. 
  • You have a strong understanding of the refurbished electronics business environment, and what’s needed to lead Back Market to success in the UK;
  • You have excellent business sense & negotiations skills - you can support the Sales team in negotiating with UK key players;
  • You have communication skills and an unmatched ability to create team dynamics with people you don’t have any hierarchical link with.
  • Desired : 
  • You have an experience as a VP or Director in an e-commerce or marketplace, and possibly retail;
  • You have a strong UK network to leverage to speed Back Market growth in the UK.

  • Elisa, our Talent Acquisition Manager  
  • Cyprien, our Head of Country & Category Development
  • Youenn, Supply Director, and Nicolas, Director of Quality & Services 
  • Raoul, COO, and Serge, GM US 
  • Guillaume, CMO, and Quentin, CTO and co-founder 
  • Thibaud, CEO and co-founder, and Vianney, CCO and co-founder
  • Backmarket is an Equal Opportunity Employer for any minority, disability, gender identity or sexual orientation.

    Additional Information

    • Contract Type: Full-Time
    • Location: London, United Kingdom (SW1A 2)
    • Experience: > 10 years