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Senior Lead, B2B Marketing and Communication

  • Contract Type: Full-Time
  • Location: New York, United States ()

About

BackMarket is the number one European (and soon global) marketplace specializing in the sale of fully refurbished tech devices.

Job Description

Freeing the planet from electronic waste, leading the shift towards a circular economy, and building a billion-dollar tech company are three solid reasons to wake up in the morning.   

Recognized by Fast Company as one of the World’s most innovative companies, and backed by investors including Goldman Sachs, Back Market is the world's first and leading online marketplace dedicated to professionally-refurbished products. Similar to how Airbnb aggregates homeowners and travellers on one trusted platform to draw economic value from a previously underutilized asset — vacant living spaces — Back Market connects certified professionals specializing in the refurbishing and resale of used electronics with consumers looking for a more affordable, reliable, and environmentally-friendly alternative to buying new. 💪

As a key member of the Supply Operations Team, you will be in charge of merchant marketing & communications globally.

Your Mission If You Accept It:

  • Establish Back Market as the undisputed leading platform for businesses (OEMs, retailers, refurbishment specialists, wholesalers…) looking to monetize second-life products 
  • Define Back Market’s Corporate brand image in collaboration with our creative team, and be the guarantor of the brand in all Corporate communications
  • Define & execute Back Market’s B2B marketing & communication strategy 
  • Structure and implement the ideal communication flows for Merchants (CRM), including frequency of interactions and choice of channels (Emailing, Blogging, Back Office, etc.)
  • Set up a scalable CRM tool for all Merchant communications
  • Be responsible for Merchant marketing & communications on a day to day basis, in collaboration with the Supply Operations teams which provides the technical content  
  • Design, plan, organize and project manage all in-person and virtual events for Back Market’s Merchants and B2B Partners (Webinars, Back Market Forum, etc…)
  • Create & execute external events and trade shows strategy (event selection and planning, collaterals creation, sponsorships negotiations, panel participations…)   
  • Identify Merchant lead-generation partnerships
  • Take part in Merchant acquisition by defining the messaging and cadence of communication to acquire new merchants
  • Position Back Market as a thought leader in the refurbished, circular economy, ecommerce and B2B tech space: coordinate creation of white papers, build partnerships with research firms (Counterpoint, Forrester, Gartner e.g.)
  • Work closely with Back Market PR team to generate earned media from professional, trade and business publishers
  • Preferred Experience

  • You are a Native English Speaker
  • You have 7-10 years of relevant experience, with 2-3 years minimum in a Corporate Marketing, B2B Product Marketing or similar role
  • You are available for a full time position
  • You have exceptional written and verbal communication skills
  • You have the ability to work with multiple stakeholders including branding, marketing, account management and business insights teams
  • You have a deep understanding of the e-commerce and retail environment
  • You are a team player and have a can-do attitude
  • French speaking is a plus ! (Although you do not need to love cheese)
  • WHY YOU WILL LOVE WORKING AT BACK MARKET:

  • We are a mission-driven company. We are here to help solve the environmental crisis, one refurbished product at a time
  • Back Makers (your future colleagues) are passionate, fun (sometimes!) and benevolent (always)
  • Team lunches, happy hours, company outings (you’ll get to travel to Paris!)
  • Amazing work space in trendy Brooklyn
  • 5-week vacation (and yes you will take them all!)
  • Generous benefits (Medical, Dental, Vision, 401k,...)
  • Recruitment Process

  • Phone interview with Justin, Manager (U.S. People Operations)
  • Skills Fit Test
  • Interview with Agathe, Head of Supply Operations
  • [at the same time] Interview with Youenn (Director of Classic Supply and Supply Operations) + Lauren (Head of US Consumer Operations and Global B2B Operations) 
  • [at the same time] Interview with Vianney (CCO) and Serge (U.S. Managing Director)
  • Back Market is an Equal Opportunity Employer for any minority, disability, gender identity or sexual orientation.

    Additional Information

    • Contract Type: Full-Time
    • Location: New York, United States ()
    • Experience: > 2 years