Head of Brand & Communications JAPAN

  • Contract Type: Full-Time
  • Location: Tokyo, Japan ()


BackMarket is the number one European (and soon global) marketplace specializing in the sale of fully refurbished tech devices.

Job Description

Back Market is the #1 marketplace for refurbished electronic devices in Europe and in the US, leading the way in a shift towards a circular economy, freeing the planet from electronic waste. We are proud to sabotage ‘new’ by connecting highly certified professionals to consumers who are looking for a more affordable, reliable and an ecological alternative to purchasing brand new products.  

Back Market is undergoing meteoric growth and has raised over 884M€ already! We have the objective of reaching 1000 Back Makers (or Saboteurs) by the end of 2022! 

We are thrilled to have an inclusive, fulfilling and caring work environment in all our offices (Paris, Bordeaux, Barcelona, Berlin, London, Prague, New-York and Tokyo). This is an opportunity for you to join a talented, humble and passionate team at the heart of innovation. 

Be a part of the movement. Join the refurb revolution.


  • Build a strong communication strategy through your culture and market expertise:
  • You will stand as the local expert of the culture and consumer market in the UK
  • You will assist us in establishing the right positioning for Back Market in this country (brand platform and key messages) to strongly appeal to local consumers
  • You will shape our communication plan together with our marketing experts (identify audiences, messaging and touchpoints) and our Head of Communications EU

  • Manage daily brand communication. You will be in charge of the day-to-day implementation of this strategy:
  • Leveraging our internal capabilities (creative, social media, CRM, VOL, etc.)
  • Leading the collaboration with communication external partners
  • Overseeing PR initiatives with our local PR agency
  • Track results and adapt our strategy:
  • You will analyze and report on the performance of actions/campaigns and suggest recommendations to improve them


  • You are a native Japanese speaker, and you speak English fluently
  • You have a minimum of 7+ years experience preferably in Communications/Advertising (ie. Strategic Planning or New Business in an agency), or the same position in a Start-up Scale-up
  • You are a team player
  • You are strategy savvy, with a lot of experience in understanding consumers, analyzing markets and trends
  • You have an analytical mindset and like defining comms architecture
  • You are capable of framing a strong brand storytelling and articulating it across all channels and throughout the customer journey
  • You understand its impact on consumers’ mindsets (via both copy and visual).

  • Donatienne, Head of Communication Europe
  • Yeojin, Head of Marketing APAC
  • Alexis, Director of Asia Development
  • Vianney, Founder

    - A meaningful job: through hard work, you will help avoid thousands of tons of electronic waste and fight against planned obsolescence. It counts!

    - An attractive salary, equity, multiple benefits (meal tickets, health insurance, etc...), parental benefits, relocation package, internal events, etc… 

    - Be in an environment where you can make a difference: you will have the freedom to innovate and adopt new ideas!

    - Grow your career with a flexible career path, Back Market can help you evolve!

    - A booming scale-up: our environment is rapidly growing in Europe, the USA and in Asia!

    - We embrace work life balance which includes flexible working hours and the opportunity to work from home. 

    - A lot of fun: you will have the opportunity to work in a fast-paced, open-minded and friendly environment.  

    Back Market is an Equal Opportunity Employer for any minority, disability, gender identity or sexual orientation.

    Additional Information

    • Contract Type: Full-Time
    • Location: Tokyo, Japan ()
    • Experience: > 7 years