Head of Marketing Japan / マーケティング責任者

  • Contract Type: Full-Time
  • Location: Tokyo, Japan ()


BackMarket is the number one European (and soon global) marketplace specializing in the sale of fully refurbished tech devices.

Job Description

Back Market is the #1 marketplace for refurbished electronic devices in Europe and in the US, leading the way in a shift towards a circular economy, freeing the planet from electronic waste. We are proud to sabotage ‘new’ by connecting highly certified professionals to consumers who are looking for a more affordable, reliable and an ecological alternative to purchasing brand new products.  

Back Market is undergoing meteoric growth and has raised over 434M€ already! We have the objective of reaching 650 Back Makers (or Saboteurs) by the end of 2021! 

We are thrilled to have an inclusive, fulfilling and caring work environment in all our offices (Paris, Bordeaux, New-York, Prague, Berlin and Tokyo). This is an opportunity for you to join a talented, humble and passionate team at the heart of innovation. 

Be a part of the movement. Join the refurb revolution.

The third biggest economy in the world, with a strong e-commerce second-hand market, Japan is the first strategic country Back Market expanded in Asia - to be followed by South Korea in 2022.

Reporting to the VP Marketing, this role will be responsible for increasing traffic as well as growing our customer base in Japan.


  • You will be responsible for driving traffic, customer acquisition and engagement (Merchandising and CRM)
  • You will create our JP marketing strategic roadmap, and be in charge of its execution
  • You will closely manage our JP marketing budget through advanced data analytics and thorough reporting
  • You will collaborate closely with:
  • ○ the supply team to make sure we have the best offer to deliver to our prospects

    ○ the product team to optimize user experience (UX)

    ○ the SEO team to ensure that organic traffic is maximised

    ○ the Brand team to adapt the communication strategy to the JP market

  • You will be leading all marketing channels execution: creatives, tracking, landing pages, product flows, A/B testing…
  • You will be closely following the market trends and competition
  • You will build the local marketing organisation, leading Japanese marketing recruitment
  • You will lead the South Korea marketing performances, managing an agency

  • You have at least 8 years of experience in customer acquisition & digital marketing
  • You have at least one highly successful experience scaling a B2C e-commerce platform in Japan
  • You have at least one international experience, ideally in a best in class EU or US company
  • You have a macro understanding of the SEO and Brand challenges, to grow an e-commerce platform organic traffic
  • You are a native Japanese speaker and fluent in English
  • You are a Google AdWords and Google Analytics black belt
  • You have an entrepreneurial mindset and you love fast-paced and highly collaborative working environments
  • You have experience in managing and motivating teams

  • Phone interview with Guillaume, our CMO
  • Interview with Alexis, our Asian Development Director & Thomas, our VP Marketing
  • Interview with Vianney, our CCO or with Thibaud, our CEO

    - A meaningful job: through hard work, you will help avoid thousands of tons of electronic waste and fight against planned obsolescence. It counts!

    - An attractive salary, equity, multiple benefits (meal tickets, health insurance, etc...), parental benefits, relocation package, internal events, etc… 

    - Be in an environment where you can make a difference: you will have the freedom to innovate and adopt new ideas!

    - Grow your career with a flexible career path, Back Market can help you evolve!

    - A booming scale-up: our environment is rapidly growing in Europe, the USA and in Asia!

    - We embrace work life balance which includes flexible working hours and the opportunity to work from home. 

    - A lot of fun: you will have the opportunity to work in a fast-paced, open-minded and friendly environment.  

    Back Market is an Equal Opportunity Employer for any minority, disability, gender identity or sexual orientation.

    Additional Information

    • Contract Type: Full-Time
    • Location: Tokyo, Japan ()