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MARKETING

Head of Marketing (U.S.)

  • Contract Type: Full-Time
  • Location: New York, United States ()

About

Founded in November 2014, Back Market is the number one European (and soon global) marketplace specializing in the sale of fully refurbished tech devices.

Their concept is simple but radical. By helping their customers discover and purchase the highest quality refurbished electronics they are creating an alternative to the mainstream behavior of always purchasing new products. Prolonging the lives of these devices has a significant global impact. E-Waste accounts for 70% of all our toxic waste! By prolonging the lives of kitchen appliances, computers, mobile devices and more, they have already saved 3,766 tonnes of e.waste since 2014 💪

Job Description

Freeing the planet from electronic waste, leading the shift towards a circular economy, and building a billion-dollar tech company are three solid reasons to wake up in the morning.  

 

Recognized by Fast Company as one of the World’s most innovative companies, and backed by investors including Goldman Sachs, Back Market is the world's first and leading online marketplace dedicated to professionally-refurbished products. Similar to how Airbnb aggregates homeowners and travelers on one trusted platform to draw economic value from a previously underutilized asset — vacant living spaces — Back Market connects certified professionals specializing in the refurbishing and resale of used electronics with consumers looking for a more affordable, reliable, and environmentally-friendly alternative to buying new.

 

As the leader of the US Marketing Team, you will be in charge of driving the demand side of our marketplace, and play a critical role in making Back Market a mainstream alternative to New in the US.  Screw new!

Your Mission If You Accept It:

  • You will be responsible for driving traffic, customer acquisition and engagement (Merchandising and CRM)
  • You will create our US marketing strategic roadmap, and be in charge of its execution
  • You will closely manage our US marketing budget through advanced data analytics and thorough reporting
  • You will manage a team of 4 (Traffic Manager, CRM manager, Merchandising Manager, Social Media Manager).
  • You will collaborate closely with:
  • - the SEO team to ensure that organic traffic
  • - the Customer care team to optimize user experience (UX)
  • - the Brand team to adapt the communication strategy to the US market
  • You will be leading all marketing channels execution: creatives, tracking, landing pages, product flows, A/B testing…
  • You will be closely following market’s trends and competition
  • You're at The Right Place If:

  • You have at least 10 years of experience in customer acquisition & digital marketing.
  • You have at least one highly successful experience scaling a B2C e-commerce platform
  • You are passionate about creating and bringing the best experience and value to consumers
  • You have experience in managing and motivating teams
  • You are a strategist
  • You are a Google AdWords and Google Analytics black belt
  • You love fast-paced and highly collaborative working environments
  • You have excellent communication skills
  • Fluency in one or more foreign languages a plus
  • Recruitment Process:

  • (1) Phone interview with Justin, Manager (U.S. People Operations)
  • (2) Skills Fit Test
  • (3) Interview with Guillaume (CMO) + Serge (U.S. Managing Director)
  • (4) Interview with Vianney (CCO and co-founder) with Thibaud (CEO and co-founder)
  • Backmarket is an Equal Opportunity Employer for any minority, disability, gender identity or sexual orientation.

    Additional Information

    • Contract Type: Full-Time
    • Location: New York, United States ()