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Lead & Growth Manager

  • Contract Type: Full-Time
  • Location: Paris, France (75018)

About

BackMarket is the number one European (and soon global) marketplace specializing in the sale of fully refurbished tech devices.

Job Description

Back Market is the #1 marketplace for refurbished electronic devices in Europe and in the US, leading the way in a shift towards a circular economy, freeing the planet from electronic waste. We are proud to sabotage ‘new’ by connecting highly certified professionals to consumers who are looking for a more affordable, reliable and an ecological alternative to purchasing brand new products.  

Back Market is undergoing meteoric growth and has raised over 884M€ already! We have the objective of reaching 1000 Back Makers (or Saboteurs) by the end of 2022! 

We are thrilled to have an inclusive, fulfilling and caring work environment in all our offices (Paris, Bordeaux, Barcelona, Berlin, London, Prague, New-York and Tokyo). This is an opportunity for you to join a talented, humble and passionate team at the heart of innovation. 

Be a part of the movement. Join the refurb revolution.

The Supply Team’s mission is to bring to Backmarket.com the best refurbished devices, at a good price, with an amazing level of quality.

To deliver this mission, the Supply Team has three main objectives:

- Chase and acquire new merchants, thanks to our Business Developers (BDs)

- Onboarde new merchants and guide them through our platform, thanks to our Onboarding Manager (OBs)

- Help merchants maximize their revenue while meeting our quality standards, with oue Seller Success Managers (SSMs)

The Supply Operations Team drives operational excellence by providing insights, tools, processes, and projects to help BDs, OBs, and SSM focus on high value tasks and meet their quality and sales targets.

As a key member of the Global Supply Operations Team, you will be in charge of B2B Lead Generation & Lead Management topics.

YOUR MISSION (IF YOU ACCEPT IT) 🥇:

  • You will be the main point of contact for all Business Developers at Back Market and your goal is to ensure that their pipeline is continuously filled with highly qualified leads, whilst automating most of the related processes. Your responsibilities will include :
  • Inbound Marketing
  • Provide the global B2B marketing team with recommendations on which channels and partnerships we should engage to drive leads
  • In partnership with the B2B marketing manager, define and implement the right content to convert our highest qualified leads.
  • Set up goals and KPIs to track the performance of inbound marketing activities
  • Monitor the performance of the onsite acquisition funnel and drive any relevant improvements with the Product and Brand teams.
  • Outbound Marketing
  • Set up the appropriate tools, processes or partnerships to identify new potential sellers for Back Market (data integrators, new service providers, external offline & online events, etc - be creative ! ).
  • Gather and prioritize the needs across the company for marketplace mapping and benchmark, and manage the roadmap with our current service providers
  • Own the Lead Gen routines and uploads of leads in Salesforce for Business Developers.
  • Lead Management and Biz Dev Efficiency
  • Define and implement scalable strategies to improve the relevance of the leads
  • Design efficient processes and pitching tools to optimize lead conversion rate and conversion delay.
  • Analyze the Business Development teams performance, deliver data-driven insights and define action plans with the help of Team Leaders to automate manual tasks and increase efficiency.
  • YOU ARE IN THE RIGHT PLACE IF: ⭐

  • You have 2-3 years of experience as a project / operations manager, with at least 1-2 years on lead generation topics
  • You have experience working in a startup hyper growth environment
  • You are autonomous, organized and structured
  • You have strong analytical skills, with proven ability to work with data
  • You have an excellent business sense and skills for transversal management
  • You thrive in a dynamic, challenging, fast-paced work environment
  • You are fluent in English (note that other languages are appreciated: French, Spanish, German, Italian)
  • Ideally, you have previous experience in the e-commerce business
  • INTERVIEWING PROCESS: 📅

  • First call with Lucie, Talent Acquisition Manager
  • Skills test, sent by mail then discussed in the 2nd round
  • Interview with Ginny, Sales Operations Lead
  • Interview with Rémi, Team Lead Smartphones
  • Inteview with Arnaud, Director of EU Supply
  • Interview with Thibaud, CEO
  • WHY SHOULD YOU JOIN US ? ✌🏼

  • A meaningful job: through hard work, you will help avoid thousands of tons of electronic waste and fight against planned obsolescence. It counts!
  • An attractive salary, equity, multiple benefits (meal tickets, health insurance, etc.), parental benefits, relocation package, internal events, etc. 
  • Be in an environment where you can make a difference: you will have the freedom to innovate and adopt new ideas!
  • Grow your career with a flexible career path, Back Market can help you evolve!
  • A booming scale-up: our environment is rapidly growing in Europe, the USA and in Asia!
  • We embrace work life balance which includes flexible working hours and the opportunity to work from home.
  • A lot of fun: you will have the opportunity to work in a fast-paced, open-minded and friendly environment.
  • Back Market is an Equal Opportunity Employer for any minority, disability, gender identity or sexual orientation.

    Save the planet... join Back Market ! 💚

    Additional Information

    • Contract Type: Full-Time
    • Location: Paris, France (75018)
    • Experience: > 2 years