Local Copywriter & Content Manager Germany

  • Contract Type: Full-Time
  • Location: Berlin, Germany (10117)


BackMarket is the number one European (and soon global) marketplace specializing in the sale of fully refurbished tech devices.

Job Description

Back Market is the #1 marketplace for refurbished electronic devices in Europe and in the US, leading the way in a shift towards a circular economy, freeing the planet from electronic waste. We are proud to sabotage ‘new’ by connecting highly certified professionals to consumers who are looking for a more affordable, reliable and an ecological alternative to purchasing brand new products.  

Back Market is undergoing meteoric growth and has raised over 434M€ already! We have the objective of reaching 650 Back Makers (or Saboteurs) by the end of 2021! 

We are thrilled to have an inclusive, fulfilling and caring work environment in all our offices (Paris, Bordeaux, New-York, Prague, Berlin and Tokyo). This is an opportunity for you to join a talented, humble and passionate team at the heart of innovation. 

Be a part of the movement. Join the refurb revolution.

You will work closely with your manager Alexandra, our Head of communications Germany and Austria and the rest of the Brand & Communication team as well as merchandising, CRM, traffic teams.


  • You will be responsible for engagement with our German and Austrian audience through copywriting and creative content, making sure the brand is relevant and appealing in these markets
  • Drawing on a deep understanding of Back Market’s brand DNA to ensure that German localized content is aligned with the brand’s overarching style, tone of voice, and other writing guidelines
  • Together with the head of communication, act as a guardian of our brand voice by writing, trans-create or proofreading content written by other teams:
  • Push our brand tone of voice in Germany forwards in consistency with the global tone of voice
  • Suggest optimizations on language style guidance
  • Boost our presence, appeal and overall impact on social media:
  • Adapt global ideas and create local content 
  • Benchmark the competition, stay on top of trends, news and cultural moments to keep Back Market relevant to our German and Austrian audiences. 
  • Write compelling and effective CRM:
  • Copywriting of tactical and editorial emails and notifications  
  • Support the localization of our comms and marketing campaigns: 
  • Transcreate, localize or proofread global copy and concepts to ensure local relevancy
  • Concept ad-hoc content for local initiatives   
  • Longform editorial initiatives:
  • Write compelling articles for blogs and other publications as needed (CSR, Corporate, B2B…) 
  • UX copywriting:
  • Translate or proofread UX content (app/website copy and transactional emailing/notifications)

  • You are a native German speaker and you are fluent in English. French is a plus
  • You have a minimum of 5+ year of a similar experience : preferably in communications, advertising or in e-commerce
  • You are a team player
  • You have great copywriting skills
  • You have a way with words, puns and well-written sentences
  • You are curious and creative, always coming up with new ideas
  • You are social media-savvy
  • You know your way around e-commerce and have an appetite to learn more through constant testings
  • You are very diligent and have an eye for detail
  • You are a good team player who works well autonomously
  • You like strategy and have an analytical mindset: you understand the power of consumer insight, brand tone of voice and powerful brand messaging
  • You are confident with editorial formats (know how to gather information, make a plan and synthesize info)
  • You’re not afraid of managing several projects at the same time and are a bit of an allrounder
  • Knowing Canva is a plus
  • Last but not least, you like tech and want to help revolutionize the way the electronics industry operates. Screw New!

  • Phone interview with our Talent Acquisition Specialist
  • Case study
  • Interview with Alexandra, our Head of communications, Germany and Austria
  • Interview with Yasemin, our Project Manager Communications & Tine, our SEO
  • Interview with Donatienne, our Head of Communications Europe & Eugena, our Senior Content Designer
  • Interview with Vianney, our co-founder and CCO

    - A meaningful job: through hard work, you will help avoid thousands of tons of electronic waste and fight against planned obsolescence. It counts!

    - An attractive salary, equity, multiple benefits (meal tickets, health insurance, etc...), parental benefits, relocation package, internal events, etc… 

    - Be in an environment where you can make a difference: you will have the freedom to innovate and adopt new ideas!

    - Grow your career with a flexible career path, Back Market can help you evolve!

    - A booming scale-up: our environment is rapidly growing in Europe, the USA and in Asia!

    - We embrace work life balance which includes flexible working hours and the opportunity to work from home. 

    - A lot of fun: you will have the opportunity to work in a fast-paced, open-minded and friendly environment.  

    Back Market is an Equal Opportunity Employer for any minority, disability, gender identity or sexual orientation.

    Additional Information

    • Contract Type: Full-Time
    • Location: Berlin, Germany (10117)