You will be responsible for Back Market’s communication strategy in France, helping build upon the brand’s momentum in this historical and strategic country, with two main points of focus:
Defining messaging & orchestrating comms ecosystem to drive awareness, consideration & performance.
Ensure we resonate with local insights to frame and strengthen our positioning, direct our tone of voice and key messaging in order to get consumers excited about Back Market. Deliver messaging that will drive a French audience to our platform through online and offline campaigns, influence marketing, brand content, CRM etc.
Acting as the guardian of the Brand DNA.
Be responsible for Back Market’s local relevance in France: adapt our global brand platform, tone of voice and “storytelling” to the taste of French while keeping its full consistency with the global brand platform across all touchpoints - from paid to owned media (including website).
You will be part of the Communications team managed by Donatienne, our EU Head of Communications, and overseen by Vianney, our Co-founder and Chief Creative Officer.
You’ll also work very closely with Guillaume, our Chief Marketing Officer and Thomas, our VPof Marketing.
You will coordinate all internal brand and marketing efforts to ensure consistency and delivery: creative (Copywriting + studio), traffic, merch, website, CRM, Social Media, editorial content, influence, content partnership, event, PR...
You will have your own budget for content production (with external partners) and the support of a local advertising agency.
YOUR MISSION, if you accept it:Build a strong communication strategy through your culture and market expertiseYou will stand as the local expert of the culture and consumer market in France. You will assist us in establishing the right positioning for Back Market in this country (brand platform and key messages) to strongly appeal to local consumers.You will shape our communication plan together with our marketing experts (identify audiences, messaging and touchpoints).Manage daily brand communicationYou will be in charge of the day-to-day implementation of this strategy:leveraging our internal capabilities (creative, social media, CRM, VOL, etc.) leading the collaboration with communication external partners (advertising agency, content production companies)Track results and adapt our strategyYou will analyze and report the performance/success of actions/campaigns and suggest recommendations to improve them.You’ll manage the budget dedicated to the local agency and production companies.
The gem we’re looking for:You are a native French speaker & you’re fluent in English You have a minimum of a 6+ year experience: preferably in Communications/Advertising (ie. Strategic Planning or New Business in an agency), or the same position in a Start-up Scale-up.You’re a team playerYou are strategy savvy, with a lot of experience in understanding consumers (and their purchase journey), analyzing markets and trends. You have an analytical mindset and like defining comms architecture.You are capable of framing a strong brand storytelling and articulating it across all channels and throughout the customer journey. You understand its impact on consumers’ mindsets (via both copy and visual).You are curious and have a strong creative sensibility.You’re not afraid of project management and are a bit of an all-rounder.
RECRUITMENT PROCESS:Phone interview with Lou, our Talent Acquisition SpecialistInterview with Donatienne (EU Head of Communications)Interview with Thomas (our VP Marketing) & Quentin (our Offline Media Manager)Interview with Vianney (co-founder and CCO) & Guillaume (our CMO)
Backmarket is an Equal Opportunity Employer for any minority, disability, gender identity or sexual orientation.