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Senior Lead Communication UK

  • Contract Type: Full-Time
  • Location: London, United Kingdom (SW1A 2)

About

BackMarket is the number one European (and soon global) marketplace specializing in the sale of fully refurbished tech devices.

Job Description

Back Market is the #1 marketplace for refurbished electronic devices in Europe and in the US, leading the way in a shift towards a circular economy, freeing the planet from electronic waste. We are proud to sabotage ‘new’ by connecting highly certified professionals to consumers who are looking for a more affordable, reliable and an ecological alternative to purchasing brand new products.  

Back Market is undergoing meteoric growth and has raised over 335M€ already! We have the objective of reaching 650 Back Makers (or Saboteurs) by the end of 2021! 

We are thrilled to have an inclusive, fulfilling and caring work environment in all our offices (Paris, Bordeaux, New-York, Prague and Berlin). This is an opportunity for you to join a talented, humble and passionate team at the heart of innovation. 

Be a part of the movement. Join the refurb revolution.

This role will be part of the Communications team managed by Donatienne, our Head of Communications Europe. You will directly supervise a local Copywriter and Community Manager. You’ll also work very closely with our Creative Director and our Marketing team. You will participate in building momentum for the Brand while being responsible for the communication strategy in the UK.

By defining messaging & orchestrating comms ecosystems to drive awareness & performance.

YOUR MISSION (IF YOU ACCEPT IT) 🥇

  • Ensuring we resonate with local insights to frame and strengthen our positioning, direct our tone of voice and key messaging in order to get consumers excited about Back Market.
  • Deliver messaging that will drive a British audience to our platform through offline/online media buy, influence marketing, brand content, activations, CRM etc. 
  • Be responsible for Back Market’s local relevance in the UK: adapt our global brand platform, tone of voice and “storytelling” to the taste of our local audience while keeping its full consistency with the global brand platform across all touchpoints - from paid to owned media (including website).
  • Your key duties would include:
  • Build a strong communication strategy through your culture and market expertise
  • You will stand as the local expert of the culture and consumer market in the UK. 
  • You will assist us in establishing the right positioning for Back Market in this country (brand platform and key messages) to strongly appeal to local consumers.
  • You will shape our communication plan together with our marketing experts (identify audiences, messaging and touchpoints) and our Head of Communications EU.
  • Manage daily brand communication
  • You will be in charge of the day-to-day implementation of this strategy:leveraging our internal capabilities (creative, social media, CRM, VOL, etc.) leading the collaboration with communication external partners overseeing PR initiatives with our local PR agency.
  • Track results and adapt our strategy
  • You will analyze and report on the performance of actions/campaigns and suggest recommendations to improve them.
  • You’ll manage your own budget (dedicated to local production and activations)
  • YOU ARE IN THE RIGHT PLACE IF: ⭐

  • You are a native English speaker (French would be a big plus)
  • You have a minimum of 7+ years experience: preferably in Communications/Advertising (ie. Strategic Planning or New Business in an agency), or the same position in a Start-up Scale-up.
  • You’re a team player
  • You are strategy savvy, with a lot of experience in understanding consumers, analyzing markets and trends. 
  • You have an analytical mindset and like defining comms architecture.
  • You are capable of framing a strong brand storytelling and articulating it across all channels and throughout the customer journey.
  • You understand its impact on consumers’ mindsets (via both copy and visual).
  • You are curious and have a strong creative sensibility.
  • You’re not afraid of project management and are a bit of an all-rounder.
  • RECRUITMENT PROCESS: 📅

  • Phone interview with Lou, our Talent Acquisition Specialist
  • Interview with Donatienne (Head of Communications EU) 
  • Interview with Katie (our General Manager UK) & Teresa (Lead Media Traffic Central Europe)
  • Interview with Vianney (co-founder and CCO) & Guillaume (our CMO)
  • WHY SHOULD YOU JOIN US ? ✌🏼

    - A meaningful job: through hard work, you will help avoid thousands of tons of electronic waste and fight against planned obsolescence. It counts!

    - An attractive salary, equity, multiple benefits (meal tickets, health insurance, etc...), parental benefits, relocation package, internal events, etc… 

    - Be in an environment where you can make a difference: you will have the freedom to innovate and adopt new ideas!

    - Grow your career with a flexible career path, Back Market can help you evolve!

    - A booming scale-up: our environment is rapidly growing in Europe, the USA and in Asia!

    - We embrace work life balance which includes flexible working hours and the opportunity to work from home. 

    - A lot of fun: you will have the opportunity to work in a fast-paced, open-minded and friendly environment.  

    Back Market is an Equal Opportunity Employer for any minority, disability, gender identity or sexual orientation.

    Additional Information

    • Contract Type: Full-Time
    • Location: London, United Kingdom (SW1A 2)
    • Experience: > 7 years