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Senior Performance Marketing Manager

  • Contract Type: Full-Time
  • Location: New York, United States ()

About

BackMarket is the number one European (and soon global) marketplace specializing in the sale of fully refurbished tech devices.

Job Description

Back Market is the #1 marketplace for refurbished electronic devices in Europe and in the US, leading the way in a shift towards a circular economy, freeing the planet from electronic waste. We are proud to sabotage ‘new’ by connecting highly certified professionals to consumers who are looking for a more affordable, reliable and an ecological alternative to purchasing brand new products. 

Back Market is undergoing meteoric growth and has raised $510 million, with a valuation of $5.7 billion. We have the objective of reaching 600 Back Makers (or Saboteurs) by the end of 2022!

We are thrilled to have an inclusive, fulfilling and caring work environment in all our offices (Paris, Bordeaux, Barcelona, New-York, Prague, Berlin and Tokyo). This is an opportunity for you to join a talented, humble and passionate team at the heart of innovation. 

Be part of a great and growing adventure that we hope will change the way the world consumes tech.

About the team:

Reporting to the Traffic Lead Central Europe & US and supporting our existing team members, you will help us grow one of our most important markets in 2022!. Our team is one of the most advanced advertisers, handling significant budgets of several millions. A real playfield for true Online Media geeks. 

Your mission (if you accept it!):

  • Create marketing plans & media roadmaps that will help us succeed in the market by combining your market knowledge with your expertise in online advertising
  • Managing and optimizing paid acquisition campaigns accordingly: SEA, Social, Video, Affiliation - you name it we use it :)
  • Managing day-to-day performances and ensuring alignment with your targets with a clear focus on growth
  • Work with our team of Specialists on a testing roadmap
  • You will collaborate closely with: the Partnerships & Brand team on creative briefings, best practice communication & budget allocation; the SEO team to ensure that organic traffic is maximized; the Business team and our General Manager to give sourcing recommendations and ensure offer quality, demand and supply; the Customer care team to optimize clients' experience.
  • You will take part in projects in order to develop each marketing channel (creatives, tracking, landing pages, product flows, A/B testing...), market trends and competition monitoring.
  • You are perfect if you have:

  • After graduating from a Master or a Bachelor degree in the field of marketing, or another business-related field, you have at least 6 years experience in Traffic Management, Online Acquisition and or Digital Marketing.
  • You are passionate about user-centric marketing
  • You know how to build engaging, high performing Social Media campaigns that deliver awareness & drive conversions
  • You have worked with Google Adwords on a daily basis (bid strategies, audiences & Google Shopping hold no secrets for you)You know Google Analytics & Excel like the back of your hand
  • Experience with R, SQL or other coding languages is a plus
  • You are proactive, eager to learn and curious about tools and strategies with an instinct for new opportunities
  • You are a team player and strive working with other people in flat hierarchies
  • #LI-FN1

    WHY SHOULD YOU JOIN US ? ✌🏼

    - An attractive salary that comes with equity options, health insurance, paid maternity and parental leave, 401K, commuter benefits, mental health support, and more,

    - Flexible working hours and hybrid models that let you choose which days you to work in the office and at home (because work-life balance is an individual right).

    - Professional development programs, internal mobility, and the opportunity to make your career what you want it to become.

    - A meaningful mission. But also fun. We're serious about changing the landscape of the electronics industry and we like to keep things spicy.

    - A booming scale-up: we are rapidly growing in Europe, the USA and in Asia!

    - Welcoming, safe, and inclusive working environment where everyone's opinion, differences, and backgrounds are heard and respected.

    Back Market is an Equal Opportunity Employer and we do not discriminate with regards to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, or any other basis protected by applicable law.

    Additional Information

    • Contract Type: Full-Time
    • Location: New York, United States ()
    • Education Level: Bachelor's Degree
    • Experience: > 5 years