Social Media Manager

  • Contract Type: Full-Time
  • Location: New York, United States ()


BackMarket is the number one European (and soon global) marketplace specializing in the sale of fully refurbished tech devices.

Job Description

Back Market is the #1 marketplace for refurbished electronic devices in Europe and in the US, leading the way in a shift towards a circular economy, freeing the planet from electronic waste. We are proud to sabotage ‘new’ by connecting highly certified professionals to consumers who are looking for a more affordable, reliable and an ecological alternative to purchasing brand new products. 

Back Market is undergoing meteoric growth and has raised $510 million, with a valuation of $5.7 billion. We have the objective of reaching 600 Back Makers (or Saboteurs) by the end of 2022!

We are thrilled to have an inclusive, fulfilling and caring work environment in all our offices (Paris, Bordeaux, Barcelona, New-York, Prague, Berlin and Tokyo). This is an opportunity for you to join a talented, humble and passionate team at the heart of innovation. 

Be part of a great and growing adventure that we hope will change the way the world consumes tech.

About the role:

The Social Media Manager will lead strategy, planning, and execution for Back Market’s social media, including platform management, channel strategy, ongoing/daily publishing, social campaigns, reporting & analysis, and community engagement in the US.

The Social Media Manager will be responsible for fitting social media content in partnership with our in house Content Creator  into Back Market’s overall social content strategy. Essential to the position is the ability to grow and engage new audiences and execute overall digital and social strategies while maintaining brand integrity and consistency.

Your mission (if you accept it!)

  • Serve as brand social lead, developing and executing best-in-class social strategy and programs in alignment with Head of Communication and Executive Creative Director, with a shared goal to increase reach and engagement.
  • Update, implement and maintain channel specific social media guidelines.
  • Provide social insight and point of view in the development of marketing campaigns and community storytelling programs.
  • Maintain a consistent voice, personality, and look and feel for the brand across all social media channels.
  • Set KPIs and provide ad-hoc, biweekly, and yearly analysis on qualitative and quantitative performance to the department head and internal stakeholders.
  • Share-out social content calendar and planning in key interdepartmental meetings and with channel stakeholders.
  • Partner with Content Creator and Creative teams to drive production of video content for key storytelling initiatives, including strategizing, ideating, writing briefs, and overall project management as needed.
  • Engage with social communities to drive engagement and conversations.
  • Maintain relationships with vendors. (Influencers, influencers agency…)
  • Utilize native social analytics and third-party toolsets to educate and advise on better content development.
  • Leads department evolution in keeping with industry trends and emerging technologies.
  • Lead ideation relative to social media strategies and content executions, pushing Back Market to be a leader in the rapidly evolving social media space.
  • You're in the right place if you have:

  • 5-7+ years of experience in the digital + social media industry.
  • Deep operational experience with social platforms (Instagram, Facebook, Snapchat, Pinterest, Twitter, YouTube, LinkedIn, TikTok, Reddit, Twitch and Discord).
  • Creative thinker with the ability to follow through on and execute new ideas.
  • Proficiency in media distribution and channel insights.
  • Strong experience with social scheduling, publishing, analytics, and listening & monitoring tools 
  • Driven, self-starter who can build and deploy strategic planning and execute tactically.
  • Strong experience collaborating with multiple key stakeholders, ensuring most optimized course of action is followed.
  • A keen eye for visual/styled creative and aesthetic.
  • Strong writing, grammar, and editorial skills as well as verbal and visual communication.
  • Familiarity with paid social media buying and optimization preferred.
  • Demonstrated ability to lead projects from origin through execution.
  • Willingness to learn.
  • #LI-FN1


    - An attractive salary that comes with equity options, health insurance, paid maternity and parental leave, 401K, commuter benefits, mental health support, and more,

    - Flexible working hours and hybrid models that let you choose which days you to work in the office and at home (because work-life balance is an individual right).

    - Professional development programs, internal mobility, and the opportunity to make your career what you want it to become.

    - A meaningful mission. But also fun. We're serious about changing the landscape of the electronics industry and we like to keep things spicy.

    - A booming scale-up: we are rapidly growing in Europe, the USA and in Asia!

    - Welcoming, safe, and inclusive working environment where everyone's opinion, differences, and backgrounds are heard and respected.

    Back Market is an Equal Opportunity Employer and we do not discriminate with regards to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, or any other basis protected by applicable law.

    Additional Information

    • Contract Type: Full-Time
    • Location: New York, United States ()
    • Experience: > 7 years