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MARKETING

Traffic Manager France & Belgium

  • Contract Type: Full-Time
  • Location: Ile De France, France (75019)

About

Founded in 2014, BackMarket is the first online marketplace dedicated exclusively to refurbished electronic devices. WIth 158M€ raised already, we are sabotaging ‘new’ by connecting highly selected certified professionals to consumers who are looking for a more affordable, reliable and ecological alternative to purchasing brand new products.

Leading the way in a shift towards a circular economy, freeing the planet from electronic waste, and building a global leading tech company are three solid reasons to wake up very morning. Taking part in BackMarket’s adventure means committing to an ambitious project with a strong social and environmental impact!

We are committed to providing an inclusive, fulfilling and caring work environment in all our offices (Paris, Bordeaux, New-York, Prague and Berlin). This is an opportunity for you to join a talented, humble and passionate team at the heart of innovation

Job Description

As a key member of our Marketing Team in Paris, you will be in charge of Traffic Management for France and french Belgium. You will work closely with the brand, sales and technical teams, a group of passionate professionals committed to make refurbished the new mainstream. Screw new!

Reporting to our Lead Traffic Management FR & Southern EU as part of the Media Business Unit you will help Back Market grow the french and french-speaking belgium markets.

Your Mission If You Accept It:

  • You will manage and optimize paid acquisition campaigns according to the media plan : SEA, Display, Affiliation...Managing day-to-day performances and ensuring alignment with your targets with a clear focus on ROI
  • You will be in charge of regular analysis and reporting
  • 🤝You will collaborate closely with: the Media team members; the Brand team on creative briefings, best practice communication & branding strategy; the SEO team to ensure that organic traffic is maximised; the Business development team to give sourcing recommendations and ensure offer quality; the Customer care team to optimise clients’ experience;
  • You will take part in projects in order to develop each marketing channel (creatives, tracking, landing pages, product flows, A/B testing...), market trends and competition monitoring.

Preferred Experience

  • You gaduated from a Bachelor or Master Degree in the field of Marketing or any Business related field
  • You are a French native speaker and English is a no brainer for you
  • You have at least 3 years experience in Traffic Management, Online Acquisition, and/or Digital Marketing Google Adwords and Google Analytics are your best friends - you have high expertise on the tool
  • You are proactive, eager to learn and curious about tools and strategies with an instinct for new opportunities
  • You are a team player and strive working with other people

Recruitment Process

  • Phone interview with Billy, Talent Acquisition Specialist
  • Interview with Laura, Lead Traffic Management FR & Southern
  • Interview with Méryl and Teresa, team members of the Traffic Team
  • Interview with Morgane, Head of Media
  • Interview with Guillaume, CMO & Thibaud, CEO

Additional Information

  • Contract Type: Full-Time
  • Location: Ile De France, France (75019)
  • Education Level: Master's Degree
  • Experience: > 3 years